We'll discuss about the number of ways to generate a string of length n, matching or avoiding certain patterns as its substring.

This can be easily achieved deriving an unambiguous regular expression (RE) by constructing a minimal Deterministic Finite Automaton (DFA), and then the ordinary Generating Function (GF) whose coefficients are the number of n-letter strings having the pattern.

Let's look at a few examples, for the strings constructed over the set of symbols $\{0, 1\}$ such that

1. There are no two consecutive 1's

The RE is: $(0+10)^*(1+\epsilon)$

Then, to get its GF, replace each symbol with $x$ , and $\epsilon$ with 1. Hence, the GF for the RE is

$\begin{align*} G_1(x) &= \frac{1}{1-x-x^2}\cdot (1+x)\\ &= \sum_{n\ge 0} \frac{ \left(\left(\sqrt{5}-3\right) \left(1-\sqrt{5}\right)^n+\left(\sqrt{5}+3\right) \left(1+\sqrt{5}\right)^n\right)}{\sqrt{5}\, 2^{n+1}} x^n\\ &= \sum_{n\ge 0} F_{n+2} x^n \end{align*}$

where $F_{n}$ is the fibonacci number

2. At least one pair of consecutive 1's as its substring

RE: $(0+10)^*11(0+1)^*$

$\begin{align*} G_2(x) &= \frac{1}{1-x-x^2} \cdot x^2\cdot \frac{1}{1-2\, x}\\ &= \sum_{n\ge 0} \left(\frac{ \left(\left(\sqrt{5}-3\right) \left(-\left(1-\sqrt{5}\right)^n\right)-\left(3+\sqrt{5}\right) \left(1+\sqrt{5}\right)^n\right)}{\sqrt{5}\, 2^{n+1}}+2^n\right)\, x^n\\ &= \sum_{n\ge 0}\left(2^{n} - F_{n+2}\right) x^n \end{align*}$

which can also be confirmed from the first example by taking its complement, since the number of possible words are $2^n$

3. At least one 01 as its substring

RE: $1^*00^*1(0+1)^*$

$\begin{align*} G_3(x) &= \frac{x^2}{(1-2 x) (1-x)^2}\\ &= \sum_{n\ge 0} \left(2^n-n-1\right) x^n \end{align*}$

For more, refer Analytic Combinatorics, which is a treatise on Generating Functions.